PPC Management Review

As in all things, success is measured according to how you perceive it. For large corporations, success could be defined by how much revenue was brought in that quarter or how many new clients were scheduled. For a small business, success could mean just breaking even or being recognized in a local magazine. In the over-grown online marketing world, however success is not perceived, but determined on factual, substantial data. Enter Pay Per Click (PPC) management.

In today's society, if your company, big or small, does not have a web presence, the chance of meeting your target demographics, bringing in sales and gaining long-term customers for overall success is slim. Conglomerates to mom-and-pop stores need to get their name out into the world of online advertising, and everyone needs help doing this, hence the growing need for PPC management services.

Think back on your own Google, Yahoo or Bing searches. How many times have you clicked through to the second page of results to find what you were looking for? When entering that keyword into the Google search engine, you expect that all the best and most meaningful results will appear near the top. What you may not know, however, is the order in which the links appear is not by chance: PPC management teams such as OrangeSoda, Silverback Strategies and Network Solutions have been participating in an online bid management war to get their clients listed first. This war requires constant monitoring and optimization of SEO keywords through AdWords management.

Here at TopTenREVIEWS, we want your business to be just as successful as you do. So, we have created a side-by-side comparison for the top 10 pay per click management services to help you decide which company to trust and rely upon. If during the process you would like additional information, please visit our Learning Center where additional articles about PPC management services can be found.

PPC Management: What to Look For

Services
What can this PPC management company do for me and my business? This question is crucial when deciding upon a pay per click campaign management team.

The number one service that should be provided by your PPC management company is a dedicated account manager specifically assigned to your campaign. This representative is there to answer all of your questions and may have other team members aiding in the optimization of your campaign.

Besides a dedicated account manager, bid management is probably the next service that must be provided, along with keyword research and selection. PPC bid management covers bid gap monitoring, bid price changes and bid queue maintenance. This type of management, in conjunction with the best possible keyword selection, can help your company's site and link reach an optimal position within the sponsored advertisements displayed on major search engines like Google, MSN or Bing.

In our PPC management research, we also looked at how fees and pricing were structured with each company. If a company offers pricing packages, be sure to pay attention to what services are included.

Money is tight. We understand, but having a small advertising budget is no excuse for not having an online presence. Our top three PPC management companies, OrangeSoda, Network Solutions and Silverback Strategies, all target small businesses, thus creating campaigns that can fit within almost any budget. Some pay per click services will charge a flat monthly fee based on your ad budget, while others will charge a percentage, again based on that budget. This fee should never be more than 30 percent of your monthly advertizing budget (the industry average is 15-25 percent).

We've researched several top-notch pay per click agencies. When you choose a company to handle your PPC campaign, make sure they include all the services mentioned here and listed on our side-by-side comparison.

Transparency
When relying on a pay per click company to monitor all of your bids, rankings and SEO optimization, trust in the company is crucial. How do they handle data and results collected? Make sure that the company you choose not only gathers the PPC data but also analyzes it and uses it to tweak the campaign.

You will also want to make sure you know how the reports will come to you. Reports with gathered data should be coming to you at least once a month. Make sure that when these reports come, you have a conference call scheduled with your account manager to discuss the results. Conference calls should be included with the service, and the best PPC management companies offer unlimited conference calling with your account manager. Look for a company who believes strongly in communication and that the client is number one. You should also have an account set up on the company's website where you can access the click-through rate results from Google, MSN and Bing daily.

When visiting a pay per click company's website, look for a certification and membership section. It is extremely important that the company you are trusting with your online marketing results is certified by Google AdWords. This is a must. Being certified by Yahoo Ambassador and Microsoft adExcellence are a bonus.

Experience
Having an experienced PPC management team is extremely important. The service team you choose must be able to know how to gather information, how to analyze that information, how to communicate to you the results they have seen, how to correctly manage bids and then how to act upon their research and findings to create a successful campaign for you and your business.

Design
Having an experienced PPC management team is extremely important. The service team you choose must be able to know how to gather information, how to analyze that information, how to communicate to you the results they have seen, how to correctly manage bids and then how to act upon their research and findings to create a successful campaign for you and your business.

After much research, we've gathered and compared the top 10 PPC management agencies. Take the time to study our side-by-side comparison and in-depth reviews in order to decide which company is best for you and your business. At TopTenREVIEWS We Do the Research So You Don’t Have To.™